In the face of product homogeneity whole house custom dealers how to break the game?

From the early design competition, as long as the dealer can realize the customer's ideas, as long as the designer's design is advanced. However, after a few years, the design in the industry has hardly changed, and everyone is homogeneous. This led to a price war and no profit for dealers. Many people closed their stores. In the price war, in fact, it is not the real estate brands that are fighting, they are only fighting the lowest end. Due to the severe situation of the building materials industry in recent years, a large range of these leading companies have adopted the market competition regardless of cost, and many of them are listed companies. This has created a vicious circle for the entire industry.

Many dealers are finding their way. I think we need to focus on breakthroughs in the following aspects. Keeping up with the industry's fashion trends, a wave of fashion trends has come over. At least 2-3 years, they are an education process for customers. They are all eye-catching. Customers will choose the same type of products. Many people will say that I still sell previous products. At that time, it was equivalent to going against the historical trend and being eliminated by history. The whole epidemic process will continue to evolve. Take the modern minimalist style that is more popular at present, in fact, it has been popular in other industries for some time before it became popular in the whole house customization industry. Because the investment in this industry is large and the volume is large, if a dealer wants to invest in a store, the investment is large, and many people choose to change a part, but the effect cannot be achieved, and all the doors are changed. Out of competitors. And sometimes it ’s forcing people to change it. If you do n’t change it, everyone is changing it, and the old storefront will hardly generate sales force.